David Croft

Understanding your finances is vital to ensuring you can create the life you want. But it isn’t always easy. It can be hard to know where to find out this vital information: these things are rarely taught in school or discussed with family or friends.

After fifteen years in the travel industry, I felt hindered by a lack of financial understanding and what I could do to improve my situation. That’s when I took matters into my own hands and began researching my options. The impact was so profound that I decided to change careers—not just to improve my own financial future but to help others do the same. Becoming a financial adviser allowed me to share what I had learned and empower others to take control of their money.

In my previous career, I helped people make the most of their free time by understanding their needs, researching the best options, and offering tailored advice. Now, I do the same, but the advice I give helps shape people’s entire lives, not just their free time.

As well as my current clients, I am passionate about helping people who still work in the travel industry. Having been there myself, I know how tough it is to find the time to prioritise personal finances when a booking needs to be made, or the next event is on the horizon. Through seminars and one-on-one sessions, I guide people to set clear goals and take decisive action. I want everyone in my industry to know what I know now and to take the steps to deliver on their own financial future.

I keep things simple—no jargon, just clear, straightforward advice. Wealth management shouldn’t be reserved for the wealthy; it’s for anyone who wants to make their money work as hard as they do.

Together, we’ll figure out what’s important to you, put a solid plan in place, and give you peace of mind knowing your finances are on the right track—because you took the initiative to make it happen.

The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website www.sjp.co.uk/products. The ‘St. James's Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James's Place representatives.

Emily Man Wealth Management Limited is registered in England and Wales, Number 14162173. Registered Office: 23 Stockwood Business Park, Stockwood, Redditch, Worcestershire, B96 6SX.